KKHSOU VAC : Advertising Strategy Solved Assignment 2025

KRISHNA KANTA HANDIQUI STATE OPEN UNIVERSITY
Bhupen Hazarika School of Mass Communication
Home Assignment
MA in Journalism and Mass Communication
VAC : Advertising Strategy
Second Semester, 2025
Total Marks: 50
[Assignments are required to be written in your own language. Copying in toto from the
learning materials will carry less score]
Q. Answer the following questions in about 300-400 words Marks: 10x5 =50
Last date for submission of home assignment is 31/08/2025
Q 1: Mention the important objectives of advertising. Describe the perspectives under which social implications of advertising can be described.
Q 2: Define Integrated Marketing Communication (IMC). State its barriers.
Q 3: Analyze the important steps in media planning? Explain their importance.
Q 4: Can advertising impact the environment? Justify your opinion with the help of examples.
Q 5: Discuss the importance of humour and music in advertising. Provide examples.